Could you imagine your lungs looking like these rotten fruits after vaping?

The Government of Rio de Janeiro’s anti-vaping campaign flips the sweet, fruity appeal of e-cigarettes into bold visuals.

Decaying strawberries, mangoes, and pears are shaped like lungs and paired with hard-hitting disease warnings, turning what seems harmless into a serious alert about the real health risks of vaping.

The sweet taste reduces any possible barrier to the amount of harmful substances that can be ingested.

Vaping increases the risk of head and neck cancers.

This powerful visual approach is designed to grab young people’s attention.

Source: Government of Rio de Janeiro